We’re getting new software at work, so I’m in a crabby mood. What better time to revisit haiku about some of my pet language peeves? And why is it so many of us write as if we majored in English — as a second language? With the dates they appeared, in 2011.
March 2
Business buzzwords kill
Clear thought, communication,
Creativity
Business buzzwords kill:
Misusing “actionable”
Ought to get you sued
Business buzzwords kill:
Write “be pro-active” and you
Use no action verb
Business buzzwords kill:
You want to “incentivize”?
Let’s damn your “-ize” first
March 3
Business buzzwords kill:
Don’t write as if Staples had
A sale on hyphens
Business buzzwords kill:
“Client-centric”? What’s that mean?
Just put their needs first
Business buzzwords kill:
“Customer-oriented”?
In China, maybe
Business buzzwords kill:
“Patient-focused”? How about
Helping me get well?
March 4
Business buzzwords kill:
Don’t try to sound important
Just be clear instead
Business buzzwords kill:
Do you use Latinate words
In lieu of English?
Business buzzwords kill,
Or: “Speak in a dead language,
“You Latin lover!”
Business buzzwords kill:
Will someone please help the word
“Facilitator”?
Business buzzwords kill:
Synergy’s a favorite sin
Against plain English
Business buzzwords kill.
Synergy: When fuzzy thought
Meets fuzzy language
Business buzzwords kill:
“Back in the day”? Do you mean
This morning’s meeting?
Business buzzwords kill:
And don’t mix up “strategy”
And “tactic,” OK?
March 7
Business buzzwords kill:
Don’t baffle ’em with BS
Just do some good work
Business buzzwords kill:
“Provide solutions”? I don’t
Have a math problem!
Business buzzwords kill:
Does a Teflon exec have
A non-stick skill set?
Business buzzwords kill!
Core competencies, you know:
That’s what you do best
Business buzzwords kill:
I’d rather feel the Earth move
Than paradigms shift
Business buzzwords kill:
Paradigms? Is that about
My 20-cents’ worth?
Business buzzwords kill:
Paradise? A memo with
All paradigms lost
March 8
Business buzzwords kill:
End torture now! Starting with
The English language
Business buzzwords kill:
Is your “core competency”
Abusing English?
Business buzzwords kill:
Writers’ shift to “transition”
As a verb? Bad move
Business buzzwords kill:
Use “leverage” as a verb;
Write on borrowed time
Business buzzwords kill:
De-leverage your use of
Good nouns as bad verbs
Business buzzwords kill:
How to measure the rampant
Misuse of “metric”?
Business buzzwords kill:
And what measure tells us when
“Cutting edge” grew dull?
Business buzzwords kill:
Writers who can’t kick buzzwords
Really should buzz off